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Social Networking Versus Social Marketing

12 June 2014

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Social Networking Versus Social Marketing

A lot of people are totally missing the boat when it comes to marketing their business online. They seem to think that once they have the right to contact you online (maybe you followed them on Twitter or sent a friend request on Facebook) that they also have the right to shove their products and services down your throat as fast and endlessly as they can. Somehow they seem to miss the fact that their is social etiquette online just like their is social etiquette in everyday life. If you had ...

Google Gets Social, Again!

01 June 2014

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Google Gets Social, Again!

Google has reaffirmed their strong interest in social media once again. After all, Facebook is getting way to much traffic, and they offer pay per click advertising just like Google. Just recently, Larry Page stepped in as the new CEO and from what we have read, employee bonuses are now connected to the success of Google’s new social programs that are about to be rolled out. If you are an employee at Google counting on your bonus, that should make you nervous because Google has never done very well with any ...

Innovation – The Lifeblood of Business – Part 1

30 May 2014

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Innovation – The Lifeblood of Business – Part 1

Time has moved on and small business has too. Since the dawn of time, man has worked on ways to simply make life better in every way possible. By nature, he is an innovator and a creator. When it comes to business, he is no different. Companies justify their business by the ideas and innovations that they bring to the market place. If they don’t, they will simply cease to exist. While I was growing up, I was a big fan of stores like K-Mart and Murphy Mart, a local competitor ...

Childhood Habits that Haunt You and Adult Business Failures

28 May 2014

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Childhood Habits that Haunt You and Adult Business Failures

When it comes to good work habits, they can be discerned pretty early in life. Take the local teenage paperboy for example. The local paper has to be delivered 365 days a year whether it’s rain, snow, hail, sleet or shine, and did I mention that those papers are not exactly light. They experience the mundaneness of delivering to the same customers on the same exact route everyday, and they better not be late or they won’t get tipped on payday. Most kids don’t have the discipline and constitution that it ...

Innovation – The Lifeblood of Business – Part 2

27 May 2014

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Innovation – The Lifeblood of Business – Part 2

Another example of an innovation in an industry by a company that refused to conduct business as usual is the Seattle based company, Starbucks. Starbucks was founded in 1971 by three partners with a focus on selling high-quality coffee beans and equipment. This focus eventually shifted to supplying customers with coffee-based drinks and small food items. This slight shift in business has allowed Starbucks to turn into the world’s coffee house. They went from one store that started in the early 70s to 16,635 stores that are spread out over ...

Your Company Penny Saver

26 May 2014

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Your Company Penny Saver

In order for your business to save, it must obey the simple, yet profound principle of spending less than it makes. Large expenditures or one time costs must be analyzed and justified. All incoming bids and pricing must be compared. All expenditures should be negotiated and renegotiated with vendors when possible. In other words, don’t bite on their first estimate or offer. The longer a company has been in business, the more things need to be analyzed because the accumulating costs of doing business rarely get reevaluated. Here are some smaller costs ...

Don’t Cut Corners When it Comes to Clients

22 May 2014

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Don’t Cut Corners When it Comes to Clients

A lot of companies are going through tough times in today’s global recession and many companies have closed their doors permanently as a result. One of the reasons that they may no longer be in business is because they did not spend enough money! They cut back on expenses too much. Let me be a little more specific here. They cut back on the wrong expenses. It is alright to cut back on expenditures like new desks, chairs, memo pads, computers, software, and office supplies, but when it comes to things ...

Small Business Does not Need to be Glamorous

20 May 2014

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Small Business Does not Need to be Glamorous

About 20 years ago, my uncle started a humble lawn care business in Ohio. He was in between a rock and a hard place when he started it.  He was recently married and had just lost his job. You might want to say that this was not the best way to impress his new wife.  He was a bit unsure of what exactly to do. He could apply elsewhere with hopes of gaining employment the old fashioned way, or he could try the unthinkable and start a new business of ...

Give and You Shall Receive the Way to Grow Your Business

19 May 2014

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Give and You Shall Receive the Way to Grow Your Business

One business method that is both a sure way to build customer loyalty and is also great for reaching out to new clients, is often overlooked. It is the concept of giving something away for free. For example, you can give away a trial size in the hopes of getting an order. If you have ever visited the food court in your local mall, you will have seen this method of giving put into practice rather aggressively. It doesn’t matter how many Asian or Chinese restaurants there are, they all ...

The Three Rules of Customers and Business

18 May 2014

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The Three Rules of Customers and Business

The most important aspect of your business is not your business plan, financing, current industry trends, ideas, employees, taxes, location, nor your health insurance plan. It’s having customers to serve. By far, this is always the number one rule of business. By having a customer, your business has now been validated. You now have someone to sell your product or services to. Rule number one is very simple, but you would be surprised how often it is overlooked. You may not even have a business now, but don’t let that stop ...

The Small Business Priority Manifesto

15 May 2014

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The Small Business Priority Manifesto

When it comes to running a small business, there will be no shortage of tasks to perform and things to buy. However, you must prioritize in order to be an effective and successful small business owner. Otherwise, you may find yourself working for someone else. Here is an ordered list of priorities. We call it “The Small Business Priority Manifesto.”   Never let off the gas pedal when it comes to selling and marketing your products and services Retain current customers Increase the number of customers Send estimates, bill clients and conduct collections Maintain available cash or ...

SELL! SELL! SELL! SELL! SELL! SELL! SELL! SELL! SELL!

12 May 2014

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SELL! SELL! SELL! SELL! SELL! SELL! SELL! SELL! SELL!

Some may mistakingly think that the quality of their product or service is the most important aspect of their business, but they are dead wrong. There are a lot of average products or services out there in the market place that make a whole lot of money due to effective marketing and sales. It is selling that is more important. Either the business owner does it or they must hire salespeople that can do it for them. For the small business, sales is a time consuming process that involves reaching out ...