One of the best ways to start building a following in Twitter is to start sharing news, stories, and tips within your industry. By doing this, you will become the go-to source for your prospective clients, and you can continue to nurture your relationship with existing clients. By sharing great content with the Twitter community, you can begin building and increasing consumer confidence in your brand. Of course, as you are sharing news, stories, and tips, you can also mix in links to your own content such as press releases, articles, blog posts, book marks, new web site content, videos etc… Giving out great free content is one of the best ways to gain loyal followers on Twitter. Just make sure that you do not beat them over the head with your sales message when sharing your links and content.
In addition to posting news, stories, and tips within your industry, make sure you tell your brand’s story as well. Share insights into your company’s successes, challenges, pitfalls, and decisions. Also, do not forget to keep a human element to the posts. That way readers feel like they are dealing with people and not some impersonal corporation.