For those just starting out in the world of SEO (Search Engine Optimization), the topic can be a bit intimidating. After all, the Google algorithm is comprised of about 200 different ranking factors with some carrying more weight than others. Also, we have all heard the horror stories of:
1. Google de-indexing sites
2. Nasty Google updates that can put you out of business in a day
3. Google slaps that leave you dizzy
4. Google site wide penalties that drop your site in incremented values.
5. And lastly, the dreaded Google sandbox
Now you will notice up until now, all the talk is about Google and that is for a very good reason. Google is the 2 ton elephant, or gorilla if you prefer, in the Search Engine game. Depending on what reports that you read, Google handles anywhere to 75% to 80% of all search queries online.
Google and Microsoft’s Bing have recently joined forces. They each had glaring weaknesses. Hopefully together, they can build a better mouse trap or better yet, a better search engine.
The good thing about SEO is that if you grasp the basics, they will serve you very well no matter how the search engines tweek their algorithms. The days of spamming the search engines and creating low quality sites are coming to an end thankfully. To put it simply, a whole team of Google engineers is a whole lot smarter than most of us. On the brighter side of things, the search engines do tell you what is important to them and their customers, the searchers.