I remember when I first switched over to Google as my search engine of choice. This was in the early 2000s. I had regularly used Yahoo to that point, but I would often find myself having to run different queries in order to get what I was after. Basically, they were not delivering the results that I was looking for. Thus, began my dabbling with other search engines of the day.
What I loved about Google (and still do) is that they more often understood my intent the first time around when I searched, and I also liked their no nonsense interface that was not all cluttered with ads and news items. The accuracy of their search results outperformed the other search engines and this is what has kept me and many others hooked on Google to this day.
With Google Caffeine, Google has taken a step further in understanding a searcher’s intent by delivering what is known as blended results. Blended search results are nothing new, but now Google has perfected them a bit more. With the new Google SERP, you can now be shown images, news, twitter posts, Google Products, videos and related searches based on your query. Google is also more quickly sifting through the value of Social Media sites by delivering the most relevant sites higher in their SERPS for a given topic.
Google is not just providing their search results faster. They are also providing relevant results faster for your search. This helps Google keep the Lion’s share of the searches performed by end users.