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Who Uses Twitter for Business Anyhow?

18 August 2014

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Who Uses Twitter for Business Anyhow?

There are many people utilizing Twitter for business and marketing purposes. This includes marketing experts, writers, authors, public relations departments, and celebrities. More importantly, Twitter is full of peers and potential customers. Currently, there are many misconceptions to who uses social media. When it comes to Twitter, it is commonly believed that Twitter users are made up mostly of “Generation Y” users which is made up of adults between the ages of 18 to 27. However, according to the Pew Internet & American Life Project, Twitter users are mostly made up of ...

Tweet Tweet – Retweet

13 August 2014

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Tweet Tweet – Retweet

When you share your tweets with all of your followers, make sure that you include a “human side” to your posted messages too. It’s acceptable to let followers know some more personal non business information such as, I just got out of a boring meeting, I can’t wait for the weekend, I lost my keys, I forgot to buy my wife’s birthday present, I was late to work, I am going to my kids play, or I just picked up Starbucks. I think you get the point here. By doing ...

Start Building Your Twitter Following

06 August 2014

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Start Building Your Twitter Following

One of the best ways to start building a following in Twitter is to start sharing news, stories, and tips within your industry. By doing this, you will become the go-to source for your prospective clients, and you can continue to nurture your relationship with existing clients. By sharing great content with the Twitter community, you can begin building and increasing consumer confidence in your brand. Of course, as you are sharing news, stories, and tips, you can also mix in links to your own content such as press releases, ...

Finding Your Business Sweet Spot in Twitter

01 August 2014

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Finding Your Business Sweet Spot in Twitter

Here are a couple of quick examples of companies using Twitter for customer service, business-to-consumer marketing, business-to-business marketing, and public relations: Customer Service – The massively popular online shoe store, Zappos.com, takes customer service to an all new level of buying utilizing Twitter as a line of communication with its customers. Business to Consumer Marketing – The Ford Motor Company is posting in 140 characters or less to promote their new Fiesta model. You can learn more about it at www.fiestamovement.com. Business to Business Marketing – Duct Tape Marketing started a few ...

Business Marketing with Twitter Part 1

25 July 2014

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Business Marketing with Twitter Part 1

Back in the good old days of marketing (which we will define as pre-internet), companies would broadcast their marketing message to the masses as much as possible. The idea here was to get your message heard or seen by as many people as possible while feeding them the benefits of your product or service. This method worked for a very long time because there were less products and services available to the market, there were less channels in which to get your message out to the public, and the buyer ...

Business Marketing with Twitter Part 2

20 July 2014

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Business Marketing with Twitter Part 2

With consumers taking on the broadcasting role on sites like Twitter, it only makes sense to turn these broadcasters into raving fans of your products and services. When this happens, your message can go viral throughout the web. These fans will help create warm, ready to buy referrals for you, and we all know that there is nothing like getting a good prequalified referral. Those truly are the best people to sell to because they are ready to buy and buyers are what we are in this for. This is a ...

Business Marketing with Twitter Part 3

05 July 2014

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Business Marketing with Twitter Part 3

With the the internet and social media in particular, companies need to be more transparent and own up to their mistakes. They also must take the time to fix them quickly before things get out of hand, and that can happen quickly. One of the best ways to monitor your brand and its reputation is to set up Google Alerts for your company name and monitor what is being said about your business on the web. Google will send you emails or RSS feeds for anything that they index in ...

5 Unbelievable SEO Strategies

03 July 2014

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5 Unbelievable SEO Strategies

Myths abound in the world of SEO. When it comes to SEO, opinions widely vary when it comes to strategy, ethics and hats. None of the search engines are willing to spill the beans on exactly how to rank your website on their search engine. They offer vague guidelines and then leave you to your own devices. Here are 5 common SEO myths or strategies that you might still believe in. Read More    

Creating Your Twitter Profile

30 June 2014

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Creating Your Twitter Profile

When creating your Twitter profile, you will need to be short and concise because you have 160 characters to share your story or message with the Twitter community in the bio of your profile. Within your profile, you also get to add a photo which can be yours or a company logo if you choose, list a URL to your blog or website, include your name, and indicate your location. They will also let you personalize your background. This is a great spot for your company logo and a short ...

Getting a Grip on Twitter Basics Part 1

25 June 2014

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Getting a Grip on Twitter Basics Part 1

Coming to grips with Twitter is fairly easy. Even a child can do it. Better yet, even grandparents can do it.  Here are some definitions of common Twitter functions and jargon: Tweets: In short, a Tweet is a quick, precise text message that contains 140 characters or less. That includes spaces and punctuation too. Grammar and punctuation suffer a little bit due to the 140 character limit. People often use “w/” for with, “ppl” for people, “4″ for four or for. Messages can contain a variety of content. @replies: This is used ...

Getting a Grip on Twitter Basics Part 2

20 June 2014

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Getting a Grip on Twitter Basics Part 2

Listed in this article are some more important Twitter functions, jargon, and URL shortener tools for making the most of Twitter. Please be sure to view Getting a Grip on Twitter Basics Part 1 where we cover more Twitter functions such as Tweets, @replies, and Hashtags#. Direct Messages: Direct messages are used to communicate directly and privately with other Twitter users. Direct messages are commonly referred to as DMs within the Twitter landscape. If you would like to send a direct message to another Twitter user, Type D and then follow ...

Applying the Laws of Marketing to Twitter and Social Media Part 2

15 June 2014

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Applying the Laws of Marketing to Twitter and Social Media Part 2

This is what the marketing model looks like when applied to social sites like Twitter. 1. Target your customers quickly and easily through Twitter You can find and follow potential clients online very quickly by using the Advanced Twitter search feature that lets you geo-target them within a certain radius and city. With it, you can get pretty specific quickly with Twitter when it comes to reaching out to potential clients. You can also use sites like Nearby Tweets to target in on future customers with their geo-targeting and industry specific search ...