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Money or Fame? Go for the Money Every Time!

12 May 2014

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Money or Fame? Go for the Money Every Time!

Whatever you do with your time and money do not waste it on fame unless you are using your fame as a lead generator for your business. At the end of the day, fame does not pay the bills and stroking your ego with popularity, will not increase sales. Always choose sales over awards and profits over plaques. If you are the face of your business, as is often the case for realtors and architects, then, make sure that any publicity that you get is directed to your company’s products and ...

How to Price Small Business Services

09 May 2014

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How to Price Small Business Services

There is a vast array of ways to set the prices of your products and services for your small business. Some of the more popular methods include the following: • Examine competitor pricing and meet or beat them with the lowest price, or you can provide more value or perceived value to the service and charge customers more. • Set the pricing based on net or gross profit margins. Missing from these common methods of pricing your products or services is the whole idea of pricing to value. In other words, you charge ...

Why Customers Spend Money on Your Services and Products

03 May 2014

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Why Customers Spend Money on Your Services and Products

When customers buy your products and services, they do this in order to either feel better about themselves or solve a problem. Sometimes it is for both reasons that you choose to buy from you. They just do not buy products and services. They buy what those products and services offer them. If you sell a product that solves a problem, such as a $30 bottle of weed killer, attach a dollar figure to what the problem could cost if left untreated. For example, if weeds take over a lawn, ...

Hire a Salesman First and Maybe Even Second

30 April 2014

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Hire a Salesman First and Maybe Even Second

Being in business is all about having prospects to sell to, and if you do not want to sell then, you need to hire someone who does. It is your job as the owner to keep the cash register ringing whether you are directly responsible for closing the deal or not. Before you hire someone to create your first product or before you hire any staff to perform services for customers, hire someone whole sells well. Make sure that they are friendly, passionate, courteous, persistent, respectful, dedicated, and above all, ...

How to Make Money with Your Blog

10 April 2014

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How to Make Money with Your Blog

If you are looking for some easy backlinks for SEO purposes and targeted traffic for your blog, we have a couple of quick tips for you that will turn you into a blogging rock and roll star in no time at all. Yahoo Answers Head to Yahoo Answers and look for questions that people have asked that relate to the topic of your blog. People are digging for answers, and who better to provide the solution than you? To get a good feel of how to provide a good answer, take a ...

Let’s Dig into some Core SEO Concepts

01 April 2014

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Let’s Dig into some Core SEO Concepts

Now if we start off with a faulty foundation, it will be very easy for us to get discouraged from doing the right things or doing SEO at all on ours sites. That is why starting off right from the beginning is crucial to success. Try to think of your SEO efforts as a long term business plan. You may not see results today, but if you keep doing the right things, the results will come. Now, let’s dig into some core SEO concepts. The first thing that we must to do ...

Applying the Laws of Marketing to Twitter and Social Media Part 1

30 March 2014

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Applying the Laws of Marketing to Twitter and Social Media Part 1

There are many forms of media that can be utilized as tools for an effective marketing campaign. There are billboards, magazines, websites, email campaigns, brochures, direct mail pieces, posters, television ads, newspapers, radio spots, promotional items such as your company slogan on a coffee mug, and lastly, social media sites like Twitter. We will refer to these tools as forms of media. All of them can be effective when used properly. Over time the tools in our toolbox may change, but the laws of marketing do not and must be ...

Know Thy Business

25 March 2014

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Know Thy Business

In order for your business to do well, there are a few things that you must consider first. Most small businesses fail in the first 5 years. You must refuse to be one of them.  Here are a few things you must do to avoid becoming just another statistic: 1. You must understand how and why your business meets the needs of your customers. If you are not meeting a need, you do not have a business. 2. Calculate your break even point. Know your bottom line and what it takes every ...

Small Business Pitfalls to Avoid in Your Home Office

20 March 2014

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Small Business Pitfalls to Avoid in Your Home Office

Oh, the joys of working at home. What is better than the 60 second commute to your home office, but have you taken time to consider the drawbacks. While a home office may be very convenient, they can be highly inefficient. There is no better place to get distracted then at home. At home you have children, laundry that needs to be done, the television, pets, and a home phone that likes to ring. All of these distractions are time sucks. They simply suck away valuable time. If they are taking ...

In Small Business, Always Take the Money

18 March 2014

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In Small Business, Always Take the Money

Whatever you do, do not create excuses for not taking on new projects and sales that can generate you money. I remember the first time that I sold a website. It was to our local chamber of commerce and I had absolutely no idea of how to make one. All I knew at the time was that there was a program called Adobe Dreamweaver that could help you make a site. Of course, I was a bit concerned at first and if I could not get the job done, I ...

Keep the Cash Well Supplied

16 March 2014

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Keep the Cash Well Supplied

We have all heard by now that you should keep anyhere from 2 to 3 months worth of business expenses in the bank for when times are lean, but exactly why is that? Are not having profits simply enough? Well to put it politely, NO! It’s not enough to have profits when those accounts have never paid you. It’s not enough to send out invoices and yet, not have deposits to show for it. A small business (or any business for that matter) can survive without income for a little while, ...

Starting Out in SEO (Search Engine Optimization)

16 March 2014

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Starting Out in SEO (Search Engine Optimization)

For those just starting out in the world of SEO (Search Engine Optimization), the topic can be a bit intimidating. After all, the Google algorithm is comprised of about 200 different ranking factors with some carrying more weight than others. Also, we have all heard the horror stories of: 1. Google de-indexing sites 2. Nasty Google updates that can put you out of business in a day 3. Google slaps that leave you dizzy 4. Google site wide penalties that drop your site in incremented values. 5. And lastly, the dreaded ...